Evaluation Process
At INcapital, we apply bottom up evaluation for high growth potential.
We utilize our operating and investing experience for a granular assessment of the team, the technology, the competitive landscape and revenue growth. We like to get to know our companies over time. Our due-diligence process includes several on-site visits in Israel and US offices and discussions with management, investors, customers and channel partners to gain a clear understanding of operations, challenges and opportunities.
Competitive Landscape
Market Size and Opportunities
Barriers to Entry
Traction and Scalability
On-Boarding Process
Sales Channels and Partnerships
Customer Journey
Product Stickiness
Financial Performance and Use of Capital
Lead Conversion Metrics
Unit Economics
An Exit Strategy
Competitive Landscape |
Market size and Opportunities |
Barriers to Entry |
Traction and Scalability |
On-Boarding Process |
Sales Channels and Partnerships |
Customer Journey |
Product Stickiness |
Financial Performance and Use of Capital |
Lead Conversion Metrics |
Unit Economics |
An Exit Strategy |