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INVESTING

Evaluation Process

At INcapital, we apply bottom up evaluation for high growth potential.

We utilize our operating and investing experience for a granular assessment of the team, the technology, the competitive landscape and revenue growth. We like to get to know our companies over time. Our due-diligence process includes several on-site visits in Israel and US offices and discussions with management, investors, customers and channel partners to gain a clear understanding of operations, challenges and opportunities.

Competitive Landscape

Market Size and Opportunities

Barriers to Entry

Traction and Scalability

On-Boarding Process

Sales Channels and Partnerships

Customer Journey

Product Stickiness

Financial Performance and Use of Capital

Lead Conversion Metrics

Unit Economics

An Exit Strategy

Competitive Landscape

Market size and Opportunities

Barriers to Entry

Traction and Scalability

On-Boarding Process

Sales Channels and Partnerships

Customer Journey

Product Stickiness

Financial Performance and Use of Capital

Lead Conversion Metrics

Unit Economics

An Exit Strategy